Tag archives for academic - Page 3
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Book Review – Marketing Essentials by Sally Dibb & Lyndon Simkin
Marketing Essentials by Sally Dibb My rating: 1 of 5 stars This was the main course book for the marketing component of an undergraduate business module (B203). As a course book this was functionally useless. For example the introduction of the extended marketing mix on pg319 is simply a bulleted list. The very next section, where normally one would expect referenced explanation of the concept is about Service Quality. This is somewhat a non-sequitor. This made it very trying to engage with the course material. There are nuggets of useful information in there, and an interesting section on how public and charitable organisations differ from for profit companies. However it is very badly structured, not everything is properly explained or referenced. If the author had written this as an undergrad assignment then they would have failed. What it needs is…
Six Steps to an Awesome Open University Assignment
“Academics are like ” Like almost everything in life there is a knack to doing well in an Open University assignment (and this probably carries through to other kinds of assignments to). Knowing your stuff will get you a pass, but putting these tips into practice will turn that into a good pass, or even a distinction. This is my experience and things I've picked up from tutors and other students over the course of six modules from Level 1 through to Postgraduate. OU tutors are busy people and they are following a marking scheme. Mostly they are looking to find out how well you've passed the Tutor Marked Assignment (TMA) or End of Module Assignment (EMA). So you need to make it as easy as possible for them to give you the best mark possible for the work you've done.…
A215 Creative Writing is done
Handwritten notebook entry Last week I got the results for A215 Creative Writing. I got a Grade 2 pass, which I'm pleased with. So far I'm half way through the degree and the level 2/3 courses that count towards Honours classification. If I maintain my consistent Grade 2 passes I'll get a 2:1, and if I manage to get a distinction for 60 points of the rest then I'll get a first. Unless I get Grade 4 passes for all of my remaining 120 points at Level 2 & 3 then I'm pretty safe on a 2:1, not bad given that I'm working full-time, being a school governor, scout leader and a parent at the same time as studying for the degree! A215 has been the most interesting OU course that I have done so far. Part of me wishes that…
An Update
I'm a bit behind with writing things for the blog, there are about six books that I've read but not reviewed and also a continuation on a couple of projects that I'm working on that I was intending to write about. Part, but not all, of the reason for this is that I'm very busy with my day job. Over the last month I've been working much longer hours than normal, my team has doubled in size, and in the next two weeks it's going to treble in size (that's up from 7 to 43). This is a good from a day job perspective, but not so much for my side activities. I managed to completely miss doing TMA3 for B120. Fortunately I have had oustanding marks for TMA1 & TMA2, so provided I manage not to miss any more…
Hunting Nazis – Commentary on writing the story
I've written a short story titled Hunting Nazis for the End of Module Assessment (EMA) for A215 Creative Writing. The target word count was 2,500 with an upper limit of +10%. The first draft weighed in at 5k words, double the target length. However some of this was because although I plotted it I needed to tell myself the story in the first draft. Once I got to the end it was much easier to re-edit and take out some of it. Hunting Nazis The central premise is that Reggie and Dot (from the earlier story Planting the Past) have been hunting down nazis guilty of war crimes against the members of the French resistance and SOE agents supporting the network that they were both part of during World War Two. The story takes place in Berlin in 1953 when they are tying…