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How to Increase Your Amazon Marketability [guest post]

Laptop (image: ) How to Increase Your Amazon Marketability It’s no secret that Amazon is a great place to sell nearly anything. The platform alone accounts for nearly half of all e-commerce sales in the United States. But such a crowded marketplace also means that you’ll face stiff competition in nearly every sector. In 2014 alone, there were more than 2 billion items sold on the Amazon Marketplace. To succeed in such a tough environment, you need to take advantage of every possible opportunity. Writers have focused on everything from images to copy to marketing tactics, but it’s also important to capitalize in all situations. Just like Facebook advertising firms look to optimize campaigns and entice users through various strategies, so must Amazon vendors. These quick tips will give you an edge and have a significant impact on your bottom…
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exodus

A/B Testing Amazon book sales

A/B Testing is when you try two almost identical approaches out with real people to see which option gets the best response. The only difference between A & B is the thing that you are trying to test. In my trial I had the same science fiction novella available through two Amazon ASIN. Both were enrolled in KDP (there's nothing forbidding this but I'm sure Amazon don't encourage that behaviour). Crisis Point (UK - 2 reviews) Crisis Point (UK - 0 reviews) What was different between these two was that one of the versions has two reviews, both five stars. There are also changes to the wording in the blurb. The test So this wasn't quite true A/B Testing as I didn't perform the free days simultaneously, one was over the Christmas period and the other was last weekend. However…
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Mysterious Missing Merchandise

On Monday we had a (failed) delivery from Amazon Logistics. The card below was posted through our door.   As you do, my wife checked with the woman at number 18. Although she often gets parcels left, she hadn't had any left with her that day. Being thorough my wife also checked with the other nearby neighbours just in case the delivery chap had got the wrong house number. None of them had a parcel for us. After reading the web link at the top of the form my wife called Amazon on the phone number on the card earlier today. This was a frustrating call for her, the person on the other end didn't seem to care about the missing parcel. The call operator even claimed that we'd not had anything delivered from a wish list since last summer.…
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exodus

Imperfect (Exodus #2) Serialised

Following on from having posted Perfects in each of the five chapters I have decided to post Imperfect as well. However I intend to post it in smaller pieces and more frequently. Every other day for the next couple of weeks there will be one of the scenes from Imperfect posted here. Synopsis of Imperfect (Exodus #2) Following on from where Perfects left off, with Charlie arrested by the police and the fate of the others in his cell unknown. Pandora sets off to find where she was born in the hope of finding her mother, however Rosie catches her leaving the house and together they discover what has happened to the others and set off on a daring plan to rescue them. Pandora steps irrevocably onto the wrong side of the law, kidnapping national police officers and learning to…
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Perfects serialised

Perfects, the first part of the Exodus Series, will be serialised every Friday and Tuesday for the next few weeks. However if you can't wait that long then you can always acquire a free copy of Perfects  from smashwords, or spend 99p on a version for the kindle edition of Perfects from Amazon. Here's the current blurb for the book to remind you what it is all about. Perfects by James Kemp Charlie is in his early 20s and has been campaigning for civil rights for those who have been genetically modified, curing hereditary conditions. His experiences have driven him to a life of organised crime because being genetically perfect he cannot use his talents legitimately. Unlike most criminals his motivation is to benefit others. He is trafficking people out of the country to safety. Into Charlie’s life comes Pandora, a…
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