Tag archives for Ilan Nass
Targeting Online Traffic with Facebook Ads
Woman using a laptop (Photo by Kaboompics .com from Pexels) If you’re a marketer, you might already know that Facebook Ads are a very useful tool. By providing you access to approximately billion active monthly users, the platform gives you an opportunity to reach many potential customers. That’s not to say you’re taking full advantage of this marketing resource. Facebook offers an extremely wide range of marketing features. Odds are good you’re not leveraging all of them. For example, this guide will teach you how to target referral traffic with your Facebook ads. This helps you develop marketing content that aligns with your audience’s needs, tastes, and behaviors. How to Monitor Referrals on Facebook You’ll need to use the Facebook Pixel to track how guests are being referred to your site. This line of code can be inserted into various…
How to Increase Your Amazon Marketability [guest post]
Laptop (image: ) How to Increase Your Amazon Marketability It’s no secret that Amazon is a great place to sell nearly anything. The platform alone accounts for nearly half of all e-commerce sales in the United States. But such a crowded marketplace also means that you’ll face stiff competition in nearly every sector. In 2014 alone, there were more than 2 billion items sold on the Amazon Marketplace. To succeed in such a tough environment, you need to take advantage of every possible opportunity. Writers have focused on everything from images to copy to marketing tactics, but it’s also important to capitalize in all situations. Just like Facebook advertising firms look to optimize campaigns and entice users through various strategies, so must Amazon vendors. These quick tips will give you an edge and have a significant impact on your bottom…