Tag archives for Marketing
Targeting Online Traffic with Facebook Ads
Woman using a laptop (Photo by Kaboompics .com from Pexels) If you’re a marketer, you might already know that Facebook Ads are a very useful tool. By providing you access to approximately billion active monthly users, the platform gives you an opportunity to reach many potential customers. That’s not to say you’re taking full advantage of this marketing resource. Facebook offers an extremely wide range of marketing features. Odds are good you’re not leveraging all of them. For example, this guide will teach you how to target referral traffic with your Facebook ads. This helps you develop marketing content that aligns with your audience’s needs, tastes, and behaviors. How to Monitor Referrals on Facebook You’ll need to use the Facebook Pixel to track how guests are being referred to your site. This line of code can be inserted into various…
How to Increase Your Amazon Marketability [guest post]
Laptop (image: ) How to Increase Your Amazon Marketability It’s no secret that Amazon is a great place to sell nearly anything. The platform alone accounts for nearly half of all e-commerce sales in the United States. But such a crowded marketplace also means that you’ll face stiff competition in nearly every sector. In 2014 alone, there were more than 2 billion items sold on the Amazon Marketplace. To succeed in such a tough environment, you need to take advantage of every possible opportunity. Writers have focused on everything from images to copy to marketing tactics, but it’s also important to capitalize in all situations. Just like Facebook advertising firms look to optimize campaigns and entice users through various strategies, so must Amazon vendors. These quick tips will give you an edge and have a significant impact on your bottom…
Themself Giveaway Evaluation
Chocolate teapot. What is better, this or a kindle giveaway? I promised to do some evaluation of my Goodreads Giveaway. Before the Themself Giveaway on Goodreads there were six reviews averaging four stars (1 x 2, 3 x 4 & 2 x 5 stars). Another 28 people had it on their 'to read' shelf. Overall I doubt there were 100 copies already out there. I know for sure that I'd sent out 10 paperbacks for review, as well as emailing some ebook versions. Evaluation of the Goodreads Giveaway The Goodreads Giveaway offered up to 100 ebooks to people with a Kindle registered to I also offered anyone that commented on the announcement post an ebook. As at midnight on 21 March 192 people had requested a copy. 174 of those added it to their shelves. The Costs There's two ways…
Reviews are King – Book Marketing Pt.2
Reviews are king. Books with good reviews sell way more copies than those that haven't. Even when you do a free giveaway more people will download a book with positive reviews than the same one with none. (See my A/B testing post). Getting Reviews You don't want to rely on people who buy your book leaving reviews. There are two reasons why not. Without reviews you won't sell many copies Very few people review products (compared to the numbers that download/buy it) So you need to do some research. Google book review sites for the genres you think your book is a reasonable match for. Read the reviews of books you've read and see whether you think they might like your book. (You have read other books in the genre you're writing in? If not go do so immediately, you must understand…
Book Marketing Plan – Part One
Here's my book marketing plan for my novel Perfects that I will publish in January 2017. My current planned publication date is over 11 months away. You could be forgiven for thinking that I'm jumping the gun a bit. However what I've learnt is that doing this properly takes time. Planning the Book Marketing Plan A book marketing plan is no different to any other sort of project plan. You need to work out what you need to do, break it into bite sized chunks and identify the dependencies. I've done that and also identified my critical path. Working back from the start you need to be able to send out advance reading copies to reviewers. Many of the more popular, and therefore more useful, review sites have a wait time in months. So you need to allow about three…