Themself

I had a bit of a lightbulb moment the other day about social media and the driving of narrative. It was when I was doing my analysis on the recent coup attempt in Turkey. Narrative Power Terry Pratchett - master of narrative (Photo credit: Wikipedia) As any reader of Terry Pratchett knows, narrative has a power of its own. Humans are storyphiles. We just love stories, and where we have a narrative in play we will ignore inconvenient facts so that the narrative can continue. Some of what appears to constitute shock might simply be the disruption of narrative. Social media and the filter bubble Social media is well known for creating a filter bubble effect. This isn't a new phenomenon, but the effects are becoming more obvious. See Guido Fawkes on the Brexit filter bubble. Humans are social animals, and maintaining group cohesion requires…