A/B Testing is when you try two almost identical approaches out with real people to see which option gets the best response. The only difference between A & B is the thing that you are trying to test. In my trial I had the same science fiction novella available through two Amazon ASIN. Both were enrolled in KDP (there's nothing forbidding this but I'm sure Amazon don't encourage that behaviour). Crisis Point (UK - 2 reviews) Crisis Point (UK - 0 reviews) What was different between these two was that one of the versions has two reviews, both five stars. There are also changes to the wording in the blurb. The test So this wasn't quite true A/B Testing as I didn't perform the free days simultaneously, one was over the Christmas period and the other was last weekend. However…
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